CEO of PEMANDU & Former CEO of Malaysia Airlines

Dato Sri Idris Jala is a recognised pioneer in the field of business transformation. The Malaysian Government appointed him CEO of Malaysia Airlines in 2005, at a time when the airline was suffering from a $400m 9-month loss. Applying his rare ability to inspire, empower and guide young people, he brought the airline to a $260m surplus in just two years - a new record. He had developed a reputation for this kind of work during his time as President of Shell in Sri Lanka. He successfully brought the oil & gas business into profit for the first time in over two decades. Idris Jala is an adviser to the Malaysian Prime Minister. He is the Founder & CEO of Malaysia’s official Performance Management and Delivery Unit, PEMANDU.

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Idris Jala Asia Leaders Series Zurich

The $600m Turnaround of Malaysia Airlines

In this exclusive event with Idris Jala in Europe this year, Idris will touch on how to execute Business Transformations. Specifically he will share the story behind the transformation of one of the world’s highest-profile companies: Malaysia Airlines. Idris will tell his story, revealing the techniques he used, to bring the company from a $400m loss to a $260m surplus in less than two years. It is a story of passion, leadership, and great business acumen.

This event is designed for senior executives of mid-large companies who are interested in business performance and transformation, particularly in the aviation, financial services and the energy sectors.

53 Tickets Remaining

Idris Jala Asia Leaders Series Zurich


18:00-21:00   hotel Baur au Lac, Zurich

17:45-18:00 - Welcome & Registration
18:00-18:10 - Introductions
18:10-19:00 - Idris Jala Speech
19:00-19:45 - Panel Discussion & Q&A
19:45-19:50 - Closing Remarks
19:50-20:45 - Networking & Champagne Reception
20:45-22:15 - Executive Dinner (invitation-only, 12 guests)

To request an invitation to the Executive Dinner please call our office on +41 44 585 20 17 or write to us at Please note that an additional fee of 500 CHF applies.

Idris Jala Asia Leaders Series Zurich

Event Flyer

The event flyer contains all details of the event. It is a PDF document that can be shared with friends and colleagues.